For BIDs & DMOs

A passport with a paper trail

Give your district a passport worth promoting — and the data to prove it delivered.

Not another overbuilt passport platform. A passport built around a trusted curator — first-party visit data, taste signals, and proof your programming moved people. All for $89/mo.

100%
Verified, real-world visits
Zero
App downloads required
10–17 days
Contest window, then lives on forever
Overlook Edit guide showing curated places
I've been all day visiting your favorite places and it has been a blast.This is brilliant. LA couldn't ask for a better ambassador!What a great way to get people to appreciate LA cultureHow fun is this!I've been all day visiting your favorite places and it has been a blast.This is brilliant. LA couldn't ask for a better ambassador!What a great way to get people to appreciate LA cultureHow fun is this!
Edits in Action

Live Edits, right now.

Every Edit works in any browser — no app, no download. Open one and see what a well-built passport experience feels like.

Gary Baseman's Los Angeles

Gary Baseman's Los Angeles

An LA-born visual artist in love with this amazing city — its humor, strip malls, museums, and quiet corners. LA isn't a backdrop; it's a collaborator.

Open Edit
Epic Drives of LA

Epic Drives of LA

No city on Earth matches the driving roads within two hours of Los Angeles. Angeles Crest climbs from suburban Pasadena to 7,000 feet through high-speed alpine switchbacks.

Open Edit
Galleries That Put LA on the Art World Map

Galleries That Put LA on the Art World Map

These ten galleries represent real annual art-market activity, and every one is free and open to the public. No entry, no membership — you walk in and stand in front of the same work.

Open Edit
LA's Important Residential Architecture (I of 2)

LA's Important Residential Architecture (I of 2)

The essential tour of Los Angeles's landmark modernist homes — the architects and houses that made the city a laboratory for how we live.

Open Edit
Important Public Parks of LA

Important Public Parks of LA

Los Angeles isn't only freeways. Wander a mountain, a beach, or a canyon — the open spaces that make the city breathe.

Open Edit
Important Commercial and Public Architecture of LA

Important Commercial and Public Architecture of LA

What makes LA's landmarks iconic — a set spanning the 1900s to today: Union Station, the Bradbury, and the great civic and commercial monuments.

Open Edit
LA Galleries Where Fine Art and Pop Culture Collide

LA Galleries Where Fine Art and Pop Culture Collide

Los Angeles is a city where fine art and pop culture live side by side — and this Edit maps the galleries where the two worlds cross over.

Open Edit
Vintage LA

Vintage LA

A curated set of the best vintage and thrift-clothing addresses across every corner of Los Angeles.

Open Edit
Most Historically Significant Hotels and Motels in LA (pre-1940)

Most Historically Significant Hotels and Motels in LA (pre-1940)

Surviving pre-1940 hotels and motels that document LA's early architectural eras — you can still stay inside the history.

Open Edit
The Ultimate Guide to LA's Rooftop Bars

The Ultimate Guide to LA's Rooftop Bars

With year-round warm weather, LA was made for rooftops. The best sky-high bars and lounges in the city.

Open Edit
Walk in Oscar's Footsteps – Top 10 Outdoor Film Locations in LA

Walk in Oscar's Footsteps – Top 10 Outdoor Film Locations in LA

The outdoor filming locations behind the movies — walk the Los Angeles backdrops that made cinema history.

Open Edit
Why a Contest?

Recommendations die without a deadline.

Everyone has a stack of places they've been meaning to visit. They save the list. A contest changes that: a defined window creates urgency, urgency creates motivation, social proof creates momentum. Without a contest, you have content. With one, you have an event.

Participating is really fun — and a fantastic way for you to highlight and promote your neighborhood, district, or city. Run as many as you want, with different themes and audiences and curators. Each one is a fresh reason to engage.

The Experience

Stop hoping they visit. Start proving they went.

Traditional campaign
  • Your ad or email lands in the feed
  • ~2% average CTR
  • They click through — 60–90% bounce immediately
  • 2–5% of survivors take action
  • Then… hoping they come back
  • Did they visit? — unknown, unmeasured

Friction at every step. Ends with a question mark.

Overlook Edit
  • 01Curator announces the Edit — credible voice, not an ad
  • 02Contest creates urgency — deadline + prize + social proof
  • 03Participants visit real places — verified by geolocation
  • 04They share, compete, bring friends — organic amplification
  • 05Earned media — human interest story, not an ad buy
  • 06Verified visit + positive brand experience — proven & shareable

Starts with a reason to go now. Ends with proof they went.

The Engine

What makes an Edit work

8-15 Places

Enough to feel worth doing, few enough to finish — the sweet spot for completability. A mix of place types — restaurants, galleries, shops — keeps it interesting.

10-17 Day Window

Friday start, Sunday end. Two to three weekends. Creates urgency while giving people enough Saturdays to complete the set.

A Credible Curator

A recognized expert with a real connection to the places. The authenticity is what makes people participate — and share.

Email + Social Push

Email converts at ~3× the rate of social. Social gives reach and earned media. You want both.

A Worthy Prize

Unique experiences outperform cash. Gallery access, a piece of art, the impossible dinner reservation. Meaningful, not discounts.

No App Required

Works in any browser. Shared as a link. Zero friction to start, zero downloads.

The Lifecycle

A contest now. A resource forever.

Every Edit has two lives — and the second one is free.

Phase 1

The Contest

The launch moment. Prizes. Urgency. Social proof. Verified check-ins. Press coverage. This is the event.

Phase 2

The Evergreen Guide

Contest ends. The Edit lives on. People still use it, share it, and discover the neighborhood through it — permanently.

Phase 3

Run Another

Different theme. Different curator. Different audience. Different prizes. Stack them to build a library for your district.

Who This Is For

Anyone with an audience and a neighborhood to promote.

BIDs & DMOs

Give your audience a reason to explore priority corridors, emerging districts, and undervisited assets — not because you told them to, but because someone they admire curated the experience. Run seasonal Edits tied to events, gallery walks, or district campaigns. Use verified visit data in grant and board reports.

Entertainment Marketing

Launch an Edit tied to a premiere, release, or tour stop. A TV show maps locations from its world. An artist curates places that inspired them. Fans don't just watch — they go. The Edit turns passive viewership into active engagement with your IP, with verified data to measure real-world impact.

Consumer Brands

Beverage, fitness brands, and lifestyle companies with concentrated followings run Edits to give their audience a shared real-world experience — and identify which users are the most engaged advocates on the ground.

Neighborhood Leaders

Councilmembers, community organizations, neighborhood associations — anyone who wants to highlight local businesses and cultural assets. It is fun, and it is a powerful way to drive foot traffic to the places in your neighborhood.

Flexible Model

Curator + Distributor. Same person or two partners.

Every Edit has a curator (the trusted voice who picks the places) and a distributor (the audience with reach). These can be the same person or separate partners.

ScenarioCuratorDistributor
Creator with a large audienceSame personSame person
Brand + curator partnershipProvides taste + social buzzBrand, BID, or DMO provides email reach + prizes
DMO promoting a districtDMO selects a credible local voiceDMO distributes to own list
Entertainment campaignTalent or cultural partner curatesStudio/label promotes to fan base

The curator keeps editorial control over locations regardless of who distributes. They pick the locations on the Edit. The authenticity of the curation is what makes people participate — and tell their friends.

What You Learn

Every data point is consented, not tracked.

Participants opt in and voluntarily check in at each location. After the Edit, every curator receives an engagement report. No other channel delivers this.

Total Participants

Who engaged and when

Check-ins per Location

Which places drive the most visits

Visit Sequences

How people moved through the Edit

Completion Rates

How many finished the full set

Get Started

Want to give your audience something they'll actually do?

Let's talk about what an Edit looks like for your market, your audience, and your goals.